RED MINI PROGRAM

Xiaohongshu Ecosystem Solutions

Covers content seeding, traffic amplification, transaction conversion, private-domain retention and analytics. The community's high trust and decentralized distribution, combined with official tools and operating strategy, drive brand, effect and sales together.

  • Content seeding
  • Closed-loop sales
  • Private-domain retention

Introduction to Xiaohongshu mini programs

A Xiaohongshu mini program is an app service built on the Xiaohongshu app framework that users can open and use instantly without downloading. It can be embedded in native scenarios such as accounts, notes, livestreams and paid campaigns, giving users an experience close to native Xiaohongshu pages.

Xiaohongshu mini programs fall into transactional and non-transactional types. Transactional mini programs can sell products to users, while non-transactional ones only provide interactive services and do not support payment inside the mini program.

Mini program entry and list in the Xiaohongshu app

What the mini program enables

  • Mini program basics

  • Account operations

  • Livestream operations

  • Data capabilities

  • Store operations

  • Group chat capabilities

  • Sharing capabilities

  • Customer service

Want to learn more?

Contact Us