RED AI AGENT
Xiaohongshu Ecosystem Solutions
Covers content seeding, traffic amplification, transaction conversion, private-domain retention and analytics. The community's high trust and decentralized distribution, combined with official tools and operating strategy, drive brand, effect and sales together.
- AI content
- Smart replies
- Creator matching
Introduction to Xiaohongshu agents
To support the rich ecosystem of individual developers on Xiaohongshu and let them build apps that integrate AI services, we offer AI foundation capabilities on the Open Platform. For AI compliance and content safety, we provide general AI services from the platform side, including the Xiaohongshu note-base RAG, note search and publishing, and in-app trend search MCP plugins. For individual developers, using platform capabilities greatly reduces the difficulty and cost of deploying models and related capabilities themselves.
AI compliance and content safety
General AI services from the platform
Lower cost and effort to deploy models
Core agent features
Core concepts of functional agents
A functional agent is an AI agent built on Serverless cloud functions. Developers fully control business logic and can meet highly customized requirements. With the development model provided by the Open Platform, you can access core capabilities such as models, knowledge bases and databases.
Key advantage
Functional agents require no infrastructure management, so you can focus on business logic while benefiting from platform compliance and performance optimization.
Three core capabilities
Perception
Connect multimodal inputs such as user input and environmental data through platform APIs to build the agent's perception.
Planning
Use LLM reasoning with business logic to break down tasks and plan execution paths.
Action
Execute concrete operations through platform APIs, such as content search, publishing and user interaction.
Technical carrier
Product capabilities
By carrier form
Complete, complex, heavy
Sliced, simplified, light
No entity relationship between the two
By service type
AI services
Game services
Agent → widgets and mini games: API reference
Community forms
- Mini program → Sidebar/service
- Widget → Note/comment
- Agent → Direct message
